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Nine bottles of beer, one clear winner. Itewon Wars Listen the podcast
Saturday, August 24, 2013

Imported Beers from Emart


We got hold of 9 selected beers that’s available in E-mart store in Seoul and had this beer tasting thing which was, frankly, a nice way to spend our Saturday afternoon.  We also recorded the conversation and included that in our first BeerCast although it is only half of the actual talk we had. You can find the link to the podcast here, or at the very end of this post.



7 Brau @ 2600won (IPA)


Cheapest Indian Pale Ale(IPA) in the market, has the expected characteristic of an IPA but not as hoppy as any other IPA we have tasted before. It has a sweetness to begin with followed by the bitterness of hops, however, the taste does not last as long as you would want it. With 5.5% alcohol level, it is lower than other IPA’s we have tasted.

Final Verdict: It’s cheap beer. The taste reminds you of that.
Canned in Korea, and if our Korean isn’t as shit, the company is German.






Indiga @ 4,900won (IPA)


Beautiful off white head, beautiful color, much more fruiter than 7 Brau and overall has more complexity to its taste. The balance between the sweetness of the malt to the bitterness of hops is better, has a long lasting hoppy after taste and if we can trust our taste buds, has a hint of bananas.  It certainly has herby flavor and since this is the most widely found IPA’s in beer pubs, we would certainly go for it, given that the options aren’t many.

Final Verdict: It’s double the price of the one we previously mentioned but has a superior taste. If the money isn’t an issue, this is a good choice. But considering Ballast Point IPA costs 5000won, we will have to give it to Ballast Point’s IPA instead although it is not as finding an Indiga.
Bottled in California by Lost Coast Brewery. Has the Hindu god Ganesha depicted in the bottle label. He looks retarded in the picture, if we were to be honest.



Samuel (Sam) Adams Boston Lager @ 3,700won (Lager)


The only lager we had on the table that day but probably the best lager you can find in Korea. It’s available in most beer places. As expected, not herby or no general fruitiness, no bananas, no citrusy feel, just plain old lager. Aroma isn’t strong either but compared to other lagers hanging around in the market has more complexity to both its taste and favor. There is a certain hoppy after taste but since we tried out an IPA before we sipped into this, it naturally felt somewhat watery (compared to an IPA, of course)

Final Verdict: It’s Johannes’s second best lager of all time, so that should answer the question. He knows.
Bottled in Boston by Boston Brewery, the biggest micro-brewery in US.




Smithwicks @ 2600won (Irish Ale)

Rusty off-white head, brown in color, not much aroma (bit of roasted malt maybe) and pretty watery, Smithwicks was easily the lightest beer we had on our table. No hoppy aftertaste nor flavorful, it’s simply a drink that goes down with food (Johannes suggests something fatty).

Final Verdict: Meets the “Johannes Standard” but I wouldn’t think about picking it up if i had options.









Guinness Original @ 3,950won (Stout)

Deep dark texture, roasty aroma, creamy and has the flavor of roasted barley (as expected). Hops aren’t that apparent. One of the better Stouts you find in Korea.

Final Verdict: try drinking it draft, it is creamier and bit dryer. Good for people who are calorie conscious.
Bottled somewhere in Dublin lol.








Duvel @ 4,950won (Golden/Blonde Ale)

Beautiful golden color with white head, has a distinct aroma of hops, is surprisingly sweet in the beginning. Has a citrusy, applely flavor to it. With 8.5 percent alcohol content, it is a beer that’s definitely strong.

Verdict: Taking note that it’s from Belgium and noting in the price, Johannes feels that it’s price to taste ratio does not really add up. I thought the beer was refreshingly good. And yeah, we both started getting tipsy after we had this.

Useless Fact: the name Duvel is actually a Flemish corruption of the word Devil, after someone expressed the beer as a “Devil of a beer” after tasting the first experimental batch. Uses hops that are used both in Ale and Lager and is in a way, inspired by both types. It undergoes a sequence of warm (top fermentation, categorized as ale)and cold fermentation (categorized as lager) but is lies in the category of Ale because it uses the yeast that is used to produce ale. The malt used in the beer is typically used in Lagers thus producing the common Lager-like blonde color.



Hoegaarden @ 2,280won (Belgium Witbier or “Wheat” Ale)

Beautiful head, off yellow color (lighter than most beers) with a general fruitiness in its taste. Hint of coriander and has a tarty feel to it. Nothing much to say really, it’s a beer that stands out from most beer you get in Korea. Easy to drink.Smooth.

Final Verdict: For the price it demands, taste it provides and the ease to find it, it is definitely a beer we would go for. Perfect for a hot summer day.
Bottled in Korea.









Weihenstephaner @ 3500won (German Weissbier, Wheat Ale)
The Winner

Fruitier, stronger in flavor and has better aroma and general complexity than a Hoegaarden. The beer produces a mix of fruity flavors (plum, bubblegum and apples) which tastes really good. Johannes kept explaining how the beer has a banana flavor to it, but I couldn’t really taste anything close. It seems most people actually do. Weird. (I checked the flavor again later, and yes, it has a hint of banana flavor. I had to clean that palate really well to notice it)

Final Verdict: The best beer we had that day. The price is reasonable considering that flavors it packs in. Like how Arsene Wenger calls his players as “top top top class”, this is a “top top top beer” for us.







Nest Beer @ 8900won (Wheat Ale)


The Japanese beer does pack a lot of fruity flavors and is sweater than the beers we had before. It has a longer after taste, the hops are apparent but once you start considering how much you pay for it, everything crumbles down to ground zero.  Having said that, the beer was one of the better beers we had that day. I guess, all wheat Ales are fantastic.

Final Verdict: Japan brews the best beers in Asia. Undoubtedly.  But regarding Nest Beer, that’s the last time we’re splashing any cash on that.


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